Job Details

Salesforce Marketing Cloud Business Analyst
Location: Chicago, IL (Remotely)
Duration: 12+ months

Client is seeking a Salesforce Marketing Cloud Business Analyst to act as the liaison between marketing stakeholders and technical teams. This role is responsible for gathering requirements, translating business needs into Marketing Cloud solutions, and ensuring campaigns, journeys, and data processes align with business goals.
The ideal candidate understands digital marketing concepts, customer journeys, and Salesforce Marketing Cloud capabilities, and can convert complex requirements into clear, actionable documentation.

Key Responsibilities

Business Analysis & Requirements

• Partner with marketing, CRM, and analytics teams to understand business objectives and campaign needs
• Elicit, document, and manage functional and non-functional requirements for Salesforce Marketing Cloud initiatives
• Translate business requirements into user stories, acceptance criteria, and solution designs

Salesforce Marketing Cloud Enablement

• Support the design and optimization of journeys, automations, and segmentation strategies
• Collaborate with architects and developers to ensure solutions align with Marketing Cloud best practices
• Assist with configuration validation, UAT, and release readiness

Data & Reporting

• Analyze customer data and campaign performance to identify trends and insights
• Define reporting requirements and KPIs for marketing initiatives
• Ensure data requirements are clearly defined and aligned with source systems

Metasys Technologies is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability status.